Nigeria Unveils 2018 World Cup Kits In London

722

 

Nigeria Football Federation (NFF) have unveiled the new kit the Super Eagles will be wearing to the 2018 World Cup in Russia.

The new kits were unveiled by Sports manufacturers Nike in London on Wednesday.

The jerseys  feature the home kits that pay tribute to  the 1994 squad  which they wore during the USA ’94  World Cup qualifiers.

Alex Iwobi and Sophia Omidiji were among the models at the unveiling.

Gernot Rohr’s squad are in Group D alongside Argentina, Croatia and Iceland.

According to the official description by Nike the kit is ”pure contemporary Nigeria: Audacious. Fast. Fun. Stylish.

It adds that ”Those terms also describe elements of Nigerian culture, which reverberates within diaspora communities in England, the United States and around the world.

”The combined energy has prompted a new designation for Nigeria itself: Naija.

 

The word Naija has many uses. As a descriptor, it defines a certain future-focused optimism — one that has catalyzed a new generation of Nigerians to celebrate the nation’s vibrant culture. Use of the word requires attitude, even panache.

It isn’t simply a stand-in for Nigeria; instead, Naija reflects a youthful exuberance, pride and fresh perspective on patriotism. To some, Naija translates directly to “the new Nigeria.”

Nike’s energetic collection for the Nigeria Football Federation is imbued with the Naija spirit.

There are the requisite odes to the Super Eagles’ on-pitch success (the home kit carries a familiar badge recolored to honor the ’96 gold medal-winning “Dream Team”) and tradition (as always, there’s a full green kit, though it’s now the away stripe rather than the home). But at heart, the looks are driven by a desire to channel a healthy reserve of exuberance.

“With Nigeria, we wanted to tap into the attitude of the nation,” notes Dan Farron, Nike Football Design Director.

“We built this kit and collection based on the players’ full identities.” Along with other members of the Nike Football design group, Farron dug into learning more about Nigeria’s players.

“We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture.”

“A constant in Nigeria is an endearing love of football,” says Amaju Pinnick, NFF president says.

“When football is on, everything stops. The new Nike kit designs honor our federation’s rich traditions. Moreover, they celebrate everything we relish about our culture.”

The home kit pays subtle homage to Nigeria’s ’94 shirt (worn by Nigeria’s first team to qualify) with its eagle wing-inspired black-and-white sleeve and green torso.

Today, those elements are supercharged through an abstracted feather pattern and hyper colors that extend a power capable of turning heads on and off pitch.

Fittingly, the pattern extends to Nigeria’s anthem jacket along with pre-match and training apparel.

The latter features taping along the shoulders emblazoned with Super Eagles (the endearing nickname for the senior team resonates for all generations), while the jacket sleeve reads “Naija.”

As a natural contrast to the home kit, the away kit introduces a cool, refined vision of a classic Nigeria full-green strip.

“Overall, the two uniforms form the perfect yin/yang of kits. We counterbalanced the energy of the home with a super-dark deep green away look,” explains Farron.

“Then we recolored the crest to be a single color but lifted it in a really bright green. This gives us a really clean aesthetic.”

Naija zeal extends further in the off-pitch portion of the collection. Most notably, there’s the travel suit — a tonal green floral affair with significant swagger. Accessories, including bucket hats, add personality, and each piece is designed to be mixed and matched to preference.

“When I first saw the new kit I was like, ‘Wow, this is sick! I need one now!” says Iwobi.

“Of, course, I’ve been wearing it at home already,” he says.

Follow us on twitter @3television